{"id":12984,"date":"2026-01-09T01:07:39","date_gmt":"2026-01-09T00:07:39","guid":{"rendered":"https:\/\/www.rivieraedition.com\/?p=12984"},"modified":"2026-01-09T01:15:13","modified_gmt":"2026-01-09T00:15:13","slug":"cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise","status":"publish","type":"post","link":"https:\/\/www.rivieraedition.com\/en\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/","title":{"rendered":"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise"},"content":{"rendered":"

C\u00f4te d\u2019Azur France Tourism has confirmed its direction for the year ahead, placing quality, sustainability, inclusion and an evenly distributed tourism model – both seasonally and geographically – at its heart.<\/p>\n

After a General Assembly meeting in Juan-les-Pins on Thursday 8 January 2026, the message was clear: The French Riviera<\/a> is open for tourists all year around from the sparkling coastline to the majestic mountains, with each of the four seasons offering its own beauty, excellence and exceptional experiences.<\/p>\n

\"Bruno
Photo: Bruno Persico \u00a9 C\u00f4te d\u2019Azur France Tourisme<\/figcaption><\/figure>\n

“For 2026, our course is clear: to combine innovation and sustainability,” the President of the tourism body, as well as of the Alpes-Maritimes Department, said at the C\u00e9r\u00e9monie des V\u0153ux, held at the Palais des Congr\u00e9s.<\/p>\n

He explained focus is on both:<\/p>\n

    \n
  • The Smart Deal, <\/strong>anticipating digital transformations which enrich the visitor experience, and<\/li>\n
  • The Green Deal<\/strong> which “reflects our commitment to responsible, year-round tourism that showcases the full diversity of our territory, from coastline to mountains.”<\/li>\n<\/ul>\n

    Support for Nationally-Recognised Labels<\/h2>\n

    Central to its 2026 strategy is a renewed focus on nationally recognised labels of excellence, seen as key tools for positive transformation and differentiating destinations. C\u00f4te d\u2019Azur France Tourism says it will support municipalities and professionals striving for the following four labels which reflect a growing demand for accessible, sustainable and experience-led travel:<\/p>\n

      \n
    • Villes et Villages Fleuris<\/strong> (Flowers),<\/li>\n
    • Tourisme & Handicap<\/strong>,<\/li>\n
    • Destination d\u2019Excellence<\/strong> and<\/li>\n
    • Accueil V\u00e9lo<\/strong> (Welcome Bicycle – there are already over 100 establishments with the label in the department).<\/li>\n<\/ul>\n

      Enriching the identity of municipalities<\/h2>\n

      The 2026 action plan also includes initiatives such as:<\/p>\n

        \n
      • a sustainable tourism club,<\/li>\n
      • updates to existing guides (micro-adventures, the flavours route, cycling in the Alpes-Maritimes), and the creation of a new Guide to Traditional Festivals.<\/li>\n<\/ul>\n

        As Alexandra Borchio Fontimp, Deputy President of C\u00f4te d\u2019Azur France Tourism, noted, the ambition for 2026 is clear: to invest in quality today in order to secure a more balanced, resilient and future-focused C\u00f4te d\u2019Azur tourism economy.<\/p>\n

        She said the tourism board’s mission is changing beyond simply destination promotion (which remains a fundamental pillar) to support, particularly through the four labels.<\/p>\n

        “This is a strategic investment in the future of the C\u00f4te d\u2019Azur France destination, in preserving and enhancing its identity, and in developing a more balanced and demanding tourism model for visitors seeking quality, authenticity and meaning,” she said.<\/p>\n

        Winter Wonders<\/h2>\n

        This quality-driven strategy has been reinforced by the region’s encouraging winter tourism performance. The 2025\u20132026 season has started strongly, with rising occupancy levels during December in both coastal cities and mountain resorts, supported by favourable snow conditions, a strong domestic market, renewed international demand and major events such as ILTM Cannes.<\/p>\n

        \"Tourists
        Tourists in the snow at Auron. Photo: Riviera Edition<\/figcaption><\/figure>\n

        Winter 2025\u20132026 Snapshot<\/h2>\n

        1. Urban hotel occupancy (December):<\/strong> 52%<\/p>\n

          \n
        • Up +2 points vs December 2024<\/li>\n
        • RevPAR (Revenue per Available Room) growth: +5%<\/li>\n
        • First half of December was +5 points in occupancy<\/li>\n
        • Second half of December was up +1 point vs 2024<\/li>\n
        • ILTM (International Luxury Travel Market) in Cannes led to an over 90% hotel occupancy for three consecutive days in early December<\/li>\n<\/ul>\n

          2. Private holiday rentals occupancy:<\/strong> 50%<\/p>\n

          3. Mountain Resorts<\/strong><\/p>\n

            \n
          • Christmas week occupancy: 66%<\/li>\n
          • New Year\u2019s week occupancy: Nearly 90%<\/li>\n<\/ul>\n

            4. Booking Trends (as of 6 January):<\/strong><\/p>\n

              \n
            • January: +3 points<\/li>\n
            • February: +10 points<\/li>\n
            • March: +3 points<\/li>\n<\/ul>\n

              5. Mountain bookings:<\/strong><\/p>\n

                \n
              • +4 points in January<\/li>\n
              • +3 points in February (G2A)<\/li>\n<\/ul>\n

                The Deputy President added: “I want to commend the dynamism of our mountain resorts: Valberg, which continues to innovate with its environmental and observation centre; Gr\u00e9oli\u00e8res and its new four-season toboggan run; Auron with its new gondola lifts; Isola with the opening of a new hotel – and many others. 2026 is therefore shaping up under the best possible auspices!”<\/p>\n","protected":false},"excerpt":{"rendered":"

                C\u00f4te d\u2019Azur France Tourism has confirmed its direction for the year ahead, placing quality, sustainability, inclusion and an evenly distributed tourism model – both seasonally and geographically – at its […]<\/p>\n","protected":false},"author":1,"featured_media":12992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,105],"tags":[222,757,746],"class_list":["post-12984","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-french-riviera-news","tag-cote-dazur","tag-tourism","tag-winter"],"acf":[],"yoast_head":"\nC\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise - Riviera Edition<\/title>\n<meta name=\"description\" content=\"Explore C\u00f4te d'Azur tourism in 2026. Discover the focus on sustainability and quality in the French Riviera's offerings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivieraedition.com\/en\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise\" \/>\n<meta property=\"og:description\" content=\"Explore C\u00f4te d'Azur tourism in 2026. Discover the focus on sustainability and quality in the French Riviera's offerings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivieraedition.com\/en\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/\" \/>\n<meta property=\"og:site_name\" content=\"Riviera Edition\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rivieraedition\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T00:07:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T00:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2026\/01\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenni Baxter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@travelerriviera\" \/>\n<meta name=\"twitter:site\" content=\"@travelerriviera\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenni Baxter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/\"},\"author\":{\"name\":\"Jenni Baxter\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#\\\/schema\\\/person\\\/69e0c5f449d230121d5fd780f3b17f23\"},\"headline\":\"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise\",\"datePublished\":\"2026-01-09T00:07:39+00:00\",\"dateModified\":\"2026-01-09T00:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rivieraedition.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg\",\"keywords\":[\"C\u00f4te d'Azur\",\"tourism\",\"winter\"],\"articleSection\":[\"Featured\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/\",\"url\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/\",\"name\":\"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise - Riviera Edition\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rivieraedition.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg\",\"datePublished\":\"2026-01-09T00:07:39+00:00\",\"dateModified\":\"2026-01-09T00:15:13+00:00\",\"description\":\"Explore C\u00f4te d'Azur tourism in 2026. Discover the focus on sustainability and quality in the French Riviera's offerings.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rivieraedition.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.rivieraedition.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg\",\"width\":1200,\"height\":676,\"caption\":\"Photo: Riviera Edition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rivieraedition.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rivieraedition.com\\\/\",\"name\":\"Riviera Edition\",\"description\":\"The best of the South of France\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rivieraedition.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#organization\",\"name\":\"Riviera Edition\",\"url\":\"https:\\\/\\\/www.rivieraedition.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rivieraedition.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/IMG_0866.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.rivieraedition.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/IMG_0866.jpeg\",\"width\":354,\"height\":326,\"caption\":\"Riviera Edition\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/rivieraedition\",\"https:\\\/\\\/x.com\\\/travelerriviera\",\"https:\\\/\\\/www.instagram.com\\\/rivieraedition\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rivieraedition.com\\\/#\\\/schema\\\/person\\\/69e0c5f449d230121d5fd780f3b17f23\",\"name\":\"Jenni Baxter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/481e435001db401da7778f1d534cb3112fe7fe59f2eccec25a69316509eb4bc0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/481e435001db401da7778f1d534cb3112fe7fe59f2eccec25a69316509eb4bc0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/481e435001db401da7778f1d534cb3112fe7fe59f2eccec25a69316509eb4bc0?s=96&d=mm&r=g\",\"caption\":\"Jenni Baxter\"},\"description\":\"Jenni is a co-founder and editor of Riviera Edition. She has been based in Antibes for over 10 years, and has been visiting the C\u00f4te d\u2019Azur since she was a student. As a celebrity journalist for international magazines, she has watched hundreds of movies at the Cannes Film Festival, interviewed stars at Hotel du Cap-Eden-Roc and watched the Monaco Grand Prix from all the key angles. Jenni has also lived in South Africa, London and Australia... and co-wrote The Expat Confessions. She is happiest paddle boarding on the Med with her 3 daughters, or sipping rooibos in the African bush. Contact jennibaxter@gmail.com\",\"sameAs\":[\"https:\\\/\\\/www.rivieraedition.com\"],\"url\":\"https:\\\/\\\/www.rivieraedition.com\\\/en\\\/author\\\/wp-rivieraeditioncom\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise - Riviera Edition","description":"Explore C\u00f4te d'Azur tourism in 2026. Discover the focus on sustainability and quality in the French Riviera's offerings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rivieraedition.com\/en\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/","og_locale":"en_GB","og_type":"article","og_title":"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise","og_description":"Explore C\u00f4te d'Azur tourism in 2026. Discover the focus on sustainability and quality in the French Riviera's offerings.","og_url":"https:\/\/www.rivieraedition.com\/en\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/","og_site_name":"Riviera Edition","article_publisher":"https:\/\/www.facebook.com\/rivieraedition","article_published_time":"2026-01-09T00:07:39+00:00","article_modified_time":"2026-01-09T00:15:13+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2026\/01\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg","type":"image\/jpeg"}],"author":"Jenni Baxter","twitter_card":"summary_large_image","twitter_creator":"@travelerriviera","twitter_site":"@travelerriviera","twitter_misc":{"Written by":"Jenni Baxter","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#article","isPartOf":{"@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/"},"author":{"name":"Jenni Baxter","@id":"https:\/\/www.rivieraedition.com\/#\/schema\/person\/69e0c5f449d230121d5fd780f3b17f23"},"headline":"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise","datePublished":"2026-01-09T00:07:39+00:00","dateModified":"2026-01-09T00:15:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/"},"wordCount":637,"commentCount":0,"publisher":{"@id":"https:\/\/www.rivieraedition.com\/#organization"},"image":{"@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2026\/01\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg","keywords":["C\u00f4te d'Azur","tourism","winter"],"articleSection":["Featured","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.rivieraedition.com\/en\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/","url":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/","name":"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise - Riviera Edition","isPartOf":{"@id":"https:\/\/www.rivieraedition.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#primaryimage"},"image":{"@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2026\/01\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg","datePublished":"2026-01-09T00:07:39+00:00","dateModified":"2026-01-09T00:15:13+00:00","description":"Explore C\u00f4te d'Azur tourism in 2026. Discover the focus on sustainability and quality in the French Riviera's offerings.","breadcrumb":{"@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#primaryimage","url":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2026\/01\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg","contentUrl":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2026\/01\/Cote-dAzur-Tourism-4-seasons-e1767917120359.jpeg","width":1200,"height":676,"caption":"Photo: Riviera Edition"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rivieraedition.com\/cote-dazur-strengthens-year-round-tourism-strategy-as-winter-visits-rise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rivieraedition.com\/"},{"@type":"ListItem","position":2,"name":"C\u00f4te d\u2019Azur Strengthens Year-Round Tourism Strategy as Winter Visits Rise"}]},{"@type":"WebSite","@id":"https:\/\/www.rivieraedition.com\/#website","url":"https:\/\/www.rivieraedition.com\/","name":"Riviera Edition","description":"The best of the South of France","publisher":{"@id":"https:\/\/www.rivieraedition.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rivieraedition.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.rivieraedition.com\/#organization","name":"Riviera Edition","url":"https:\/\/www.rivieraedition.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.rivieraedition.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2024\/05\/IMG_0866.jpeg","contentUrl":"https:\/\/www.rivieraedition.com\/wp-content\/uploads\/2024\/05\/IMG_0866.jpeg","width":354,"height":326,"caption":"Riviera Edition"},"image":{"@id":"https:\/\/www.rivieraedition.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rivieraedition","https:\/\/x.com\/travelerriviera","https:\/\/www.instagram.com\/rivieraedition"]},{"@type":"Person","@id":"https:\/\/www.rivieraedition.com\/#\/schema\/person\/69e0c5f449d230121d5fd780f3b17f23","name":"Jenni Baxter","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/481e435001db401da7778f1d534cb3112fe7fe59f2eccec25a69316509eb4bc0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/481e435001db401da7778f1d534cb3112fe7fe59f2eccec25a69316509eb4bc0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/481e435001db401da7778f1d534cb3112fe7fe59f2eccec25a69316509eb4bc0?s=96&d=mm&r=g","caption":"Jenni Baxter"},"description":"Jenni is a co-founder and editor of Riviera Edition. She has been based in Antibes for over 10 years, and has been visiting the C\u00f4te d\u2019Azur since she was a student. As a celebrity journalist for international magazines, she has watched hundreds of movies at the Cannes Film Festival, interviewed stars at Hotel du Cap-Eden-Roc and watched the Monaco Grand Prix from all the key angles. Jenni has also lived in South Africa, London and Australia... and co-wrote The Expat Confessions. She is happiest paddle boarding on the Med with her 3 daughters, or sipping rooibos in the African bush. Contact jennibaxter@gmail.com","sameAs":["https:\/\/www.rivieraedition.com"],"url":"https:\/\/www.rivieraedition.com\/en\/author\/wp-rivieraeditioncom\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/posts\/12984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/comments?post=12984"}],"version-history":[{"count":5,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/posts\/12984\/revisions"}],"predecessor-version":[{"id":12996,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/posts\/12984\/revisions\/12996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/media\/12992"}],"wp:attachment":[{"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/media?parent=12984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/categories?post=12984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rivieraedition.com\/en\/wp-json\/wp\/v2\/tags?post=12984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}