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SUMMARY:Cannes Lions Festival
DESCRIPTION:Cannes Lions is an international Festival of Creativity (formerly the International Advertising Festival) where influential thought-leaders take to the stage\, industry-leading work is awarded\, and festival-goers find out what the future of marketing may hold. \nThe event offers delegates more than 150 hours of content\, featuring around 500 speakers from across the spectrum of creativity. \nCannes Lions prides itself on helping businesses grow through creative marketing that matters. “We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver – and when it’s integrated with a culture of effectiveness\, it’s a competitive advantage\,” say the organisers. \nCannes Lions is held at the Palais in Cannes\, and will this year run from 22-26 June 2026. \nCannes Lions 2026 highlights so far include:\n\nOprah Winfrey will give a talk in Cannes before being honoured with the prestigious Cannes LionHeart award.\nGlobal brands like Google\, Patagonia and P&G will be sharing how they use creativity to grow their business and connect with customers.\nFashion designer Stella McCartney\, who is a sustainability champion\, will be talking about circular commerce.\nMeta and Estée Lauder will analyse the impact of AI on a heritage brand.\n\nA truly international festival that’s all about creativity\, Cannes Lions is the place to hang with like-minded people\, celebrate ideas and drive growth for your own business. \nThe Cannes Lions International Festival of Creativity 2026 Programme – a brief overview\nThis year’s Festival programme includes six streams: \nInsights & Trends:\nCo-curated with Contagious\, this stream explores the cultural and strategic shifts redefining the industry. Speakers include: \n\nAlex Weller\, Patagonia\, will examine the tension between values and scale.\nCEO for eBay Jamie Iannone and Stella McCartney will explore how circular commerce is reshaping creative industries.\nAmy Daroukakis of Culture Connectors and RADAR’s Sarah Owen will lead a fast-paced session along with a collective of global creatives on the emerging cultural signals driving change.\n\nInnovation Unwrapped:\nFocusing on the technologies and transformations shaping the future\, this stream brings together pioneers from across tech and creativity spheres. Speakers include: \n\nAude Gandon\, The Estée Lauder Companies\, and Nicola Mendelsohn\, Meta\, will explore using AI to decode why certain ideas endure.\nDemis Hassabis from Google DeepMind will join a fireside chat on the future of creativity.\nR/GA leaders Tiffany Rolfe and Nick Pringle will share a playbook for creating in the intelligence age.\nThere will also be Future Gazers daily sessions\, focusing on what’s coming next for the industry\, featuring Dentsu Creative’s Pats McDonald\, Sphere’s Ned McNeilage and Nell Daly from Revenge Capital.\n\nThe Creativity Toolbox:\nThis stream focuses on the tools\, techniques and processes behind world-class creativity. Sessions include: \n\nA hands-on workshop from NOSSA™’s Victor Britto challenging traditional brainstorming.\nA live debate hosted by Campaign featuring Orchard Creative’s David Kolbusz\, Lynsey Atkin from Baby Teeth\, Richard Brim from Ace of Hearts and TBWA\Worldwide’s Chaka Sobhani on whether creative taste can be objective.\nMarc Pritchard\, P&G\, will explore the evolving role of creativity in brand building in an AI-driven world.\n\nTalent & Culture:\nCentred on people and creative leadership\, this stream examines how organisations cultivate talent and culture. Speakers include: \n\nTakeshi Sano from dentsu reflects on 125 years of innovation and impact.\nA series of global roundtables featuring industry voices such as Adams Fan of F5 Shanghai\, Quiet Storm’s Trevor Robinson and Joana Mendes from Jungle Kid will bring together perspectives on the current creative landscapes for independent networks across Asia and LATAM.\n\nCreative Impact:\nCo-curated with WARC\, this stream focuses on effectiveness and measurable impact. Speakers include: \n\nMark Ritson\, Founder of MiniMBA\, and​ Byron Sharp\, Ehrenberg-Bass Institute\, will present five fundamental marketing truths.\nThe CMOs in the Spotlight series will bring together leaders including Zena Arnold\, Sephora US\, and Jill Kramer from Mastercard to discuss how creativity drives business growth.\n\nCannes Lions Deconstructed (a new stream)\nAs part of this new stream\, a live wrap-up of the Festival will be taking place on Friday 26 June. An early-access\, onstage version of the yearly Cannes Lions Wrap-Up Report\, it will deliver a review of the biggest trends and hottest talking points that emerged from the Festival – from the Palais stages to the results from the Jury rooms – as well as analysis of the biggest winners and actionable learnings from Jury Presidents. \nBeyond the main streams… \nLIONS Sport\nThe inaugural LIONS Sport programme\, in partnership with SPORT BEACH\, will explore what’s driving growth in the rapidly evolving sports marketing ecosystem. Speakers include: \n\nTennis Australia’s Britt Wickes and Roddy Campbell will analyse how the Australian Open is using entertainment and culture to pull younger audiences.\nBrandon Snow\, from RedBird Capital Partners\, will reveal who’s scoring the biggest sports marketing deals – and how.\n\nLIONS Creators\nLIONS Creators\, in partnership with Adobe\, is in its third year\, blending networking with content. Speakers include: \n\nMel Robbins on turning ideas into movements.\nDhar Mann alongside Shopify’s Jessica Williams and Gap’s Fabiola Tores on building billion-view content ecosystems.\n\nLIONS B2B\nLIONS B2B\, in partnership with LinkedIn\, explores the evolving landscape of business marketing. Speakers include: \n\nLinkedIn’s CMO\, Jessica Jensen\, JLL’s CMO\, Siddharth Taparia and ServiceNow CMO Colin Fleming will discuss how they connect creativity and business growth in the boardroom.\nTom Stein\, Stein and Monique Elliott\, Schneider Electric and Jennifer Chase\, SAS\, will dissect enterprising creativity.\n\nSpeaking about this year’s line-up\, Natasha Woodwal\, Director of Content\, LIONS\, said: “The 2026 programme has been designed to reflect how our industry really works today. We’ve expanded the breadth of formats to encourage deeper participation\, from debates and roundtables to interactive workshops and networking opportunities. With the launch of LIONS Sport and the continued growth of LIONS Creators\, we’re creating space for new voices\, new communities and new conversations that are shaping the future of creativity.” \nTo view the full programme and see the range of Festival passes available\, visit www.canneslions.com.
URL:https://www.rivieraedition.com/en/event/cannes-lions-festival-france/
LOCATION:Cannes\, Bijou Plage
CATEGORIES:Conference,Festivals
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